Calvin Richard Klein was born in the Bronx in 1942. His grandmother soon taught him to sew and so made up his way to the fashion scene. Calvin Klein studied at the Fashion Institute of Technology for two years, when he started designing for Dan Misstein, a large American coat manufacturer. At the age of twenty-six, he finally realized his dream of independance, starting with 10,000$ capital. Over the years, Klein found his own striking style: high quality on simple lines. The American press reacted by calling him "Supreme Master of Minimalism". Klein was immediately succesful. He broke taboos and provocated the fashion industry: naked skin, brand visibility. Simple white cotton underwear for men, attached a plain stretch waistband imprinted the brand's name. The reaction: worldwide hysteria and mass consumption. But not because of the product. People now, wore underwear as a status symbol. And this hype still persists. In 2003 Calvin Klein sold his empire, signing on as a consultant until 2011. We'll see what comes next.
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| Calvin Klein |
1 comment:
For me CK= Marky Mark :)).
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