It began with a ski suit- a combination of hooded anorak and a kind of stirrup pants Emilio Pucci (born 1914) had originally designed for himself and which the fashion photographer Toni Frissell liked so much she asked him to design a few more. The images of these ensembles were published in 1948 in the American fashion magazine Harper's Bazaar. Pucci had originally aspired to a career in the Italien air force, when in 1950, on account of his unexpected succes in the US, he instead opted to become a designer. His famously convoluted patterns had quickly earned him the nickname "Prince of Prints". Other decisive factors were the cuts and fabrics with which he created an entirely new attitude towards life: freedom of movement. Emilio Pucci designed fashions that, decorated with with colorful patterns, perfectly suited the optimistic, self-confident attitude toward life in the sixties. In 1962 he brought out his own couture line and from then on designed four collections a year. In the eighties, when cool professional dresses set the tone, the rage for vivid patterns began to ebb, but shortly before his death in 1992 his colorful style experienced a revival.
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| Emilio Pucci |
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